LinkedIn — the social network for the working is launching live video this week, giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.
The service will launch in beta first in the U.S. as LinkedIn Live and will be by invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action.
Initial live content that LinkedIn hopes to broadcast lines up with the kind of subject matter you might already see in LinkedIn’s news feed: the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.
If we are to compare with its competitors in the social networking sphere, LinkedIn has arrived late when it comes to video, and it maybe hard for them to catch up.
In the 17 months since launching video features, LinkedIn has seen a big boost in traffic and revenues from (non-live) video on its platform.
“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” said Pete Davies, the director of product management at LinkedIn.
Davies said that live video has been one of the biggest requests.